Self-care is often presented as something complicated or unattainable, with endless routines, products and pressure to achieve perfection. But real wellbeing looks different for everyone because life itself is not one-size-fits-all. This is the story of how Take Good Care began and how it continues to evolve.

In April 2020, as coronavirus spread across the UK, like many people I found myself reflecting more deeply on health, wellbeing and the pace of modern life. After spending 14 years running a busy training company, I was experiencing burnout and realised how easy it is to spend years caring for everyone else while neglecting yourself in the process.

During that time, I became more aware of the small everyday rituals that helped me feel grounded again. Walking, resting, reading, journalling, lighting a candle, spending time in nature and surrounding myself with products that felt thoughtful, comforting and kinder to both people and the planet.

What started as a small collection of ethical wellbeing and skincare products soon began to grow organically into something much bigger. Over the past few years, Take Good Care has evolved through online retail, pop-up spaces and physical shop locations, always guided by the same core values of wellbeing, kindness, sustainability and conscious living.

Today, Take Good Care is a multi-award-winning ethical lifestyle and gifting brand offering everything from inspirational books, fair trade fashion and eco-homeware to yoga accessories, mindful lifestyle products and curated self-care gift boxes designed to encourage moments of pause, comfort and connection. Our commitment to sustainability and conscious business practices has led to recognition through several environmental and business awards over the years.

Alongside the retail side of the business, community and purpose remain at the heart of everything we do. Through projects, partnerships and initiatives such as the Take Good Care Awards, we celebrate individuals and organisations making a positive difference in the lives of others.

Our mission has never been about perfection. It is about creating a gentler, more mindful way of living and giving. One that encourages people to slow down, shop more consciously and take good care of themselves and each other.

Alongside this, we celebrate and support our community through initiatives such as the Take Good Care Awards, recognising people and organisations who are making a positive difference in the lives of others.

Our values remain the same: kindness, wellbeing, sustainability and giving back. I can’t wait to share these eco friendly gifts and products with you! With each purchase you will be making small sustainable changes to your life and the planet as you shop more consciously.